Stokes Evans builds business intelligence into all of our projects to ensure we are making decisions based on reality and not our preconceptions. We work closely with partners like PowerFeedback to ensure that we are leveraging the latest tools and techniques. We also ensure impartiality by using third parties for survey design, data capture and analysis. In addition partnering with Business intelligence generalists like PowerFeedback, Stokes Evans is constantly expanding our network of industry and country specialists.
Voice of the Customer.
The principals of Stokes Evans all agree that value is driven by customer intimacy and delivering differentiated value. We employ Voice of the Customer and other proprietary techniques to identify customer segmentation, collect and assess customer value dimensions, and formulate customer value propositions. Our growth strategy and other planning approaches are all based on generating a clear understanding of who a client's customers really are (including customers of customers), what they really value or could value in the future, the current competitive landscape, and how the client will compete and win.
Market Assessment & Entry.
Stokes Evans always starts market assessments and market strategy development from a characterization of what customers value and how their expectations of value are changing. Once key segments, defined by behaviors and attitude instead of simply observable demographics, are understood, the macro-behavior of the market may be modeled. Market entry, product strategy, and pricing decisions are all driven by a comprehensive understanding of aggregate value creation and delivery.
Our experience has been that competitive intelligence too often focuses on broad announcements at one end of the spectrum or extremely detailed, but often meaningless financial statistics. Stokes Evans attempts to define competitors based first on their ability to create and deliver customer value and secondly on demonstrated growth. We look to customers to help us understand why they are buying from competitors and how their expectations of competitors are changing.
Technology Road Mapping.
The technology landscape is constantly changing, but know in entirely unpredictable ways. Stokes Evans helps clients take advantage of proven technology road mapping approaches like T-Plan to create integrated technology, market, competitor, and strategy road maps. These maps allow managers and executives to collaborate by visualizing plans and assumptions against a single dimension of time.