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Current Insights and Factual Information Enable Customer Value Based Strategy.
Our experience has shown that most companies are guilty of assuming they know who their customers are and why their customers really buy from them without supporting research. The only way to identify gaps in customer value that may drive organic growth or create entirely new opportunities is by asking the right questions of your customers, suppliers, competitors, and employees. Stokes Evans provides Business Intelligence services to reduce risk, provide focus, test hypotheses, and break cycles of destructive decision making.


Business Intelligence.


Stokes Evans builds business intelligence into all of our projects to ensure we are making decisions based on reality and not our preconceptions. We work closely with partners like PowerFeedback to ensure that we are leveraging the latest tools and techniques. We also ensure impartiality by using third parties for survey design, data capture and analysis. In addition partnering with Business intelligence generalists like PowerFeedback, Stokes Evans is constantly expanding our network of industry and country specialists.



Voice of the Customer.


The principals of Stokes Evans all agree that value is driven by customer intimacy and delivering differentiated value. We employ Voice of the Customer and other proprietary techniques to identify customer segmentation, collect and assess customer value dimensions, and formulate customer value propositions. Our growth strategy and other planning approaches are all based on generating a clear understanding of who a client's customers really are (including customers of customers), what they really value or could value in the future, the current competitive landscape, and how the client will compete and win.


Market Assessment & Entry.


Stokes Evans always starts market assessments and market strategy development from a characterization of what customers value and how their expectations of value are changing. Once key segments, defined by behaviors and attitude instead of simply observable demographics, are understood, the macro-behavior of the market may be modeled. Market entry, product strategy, and pricing decisions are all driven by a comprehensive understanding of aggregate value creation and delivery.


Competitive Intelligence.


Our experience has been that competitive intelligence too often focuses on broad announcements at one end of the spectrum or extremely detailed, but often meaningless financial statistics. Stokes Evans attempts to define competitors based first on their ability to create and deliver customer value and secondly on demonstrated growth. We look to customers to help us understand why they are buying from competitors and how their expectations of competitors are changing.


Technology Road Mapping.


The technology landscape is constantly changing, but know in entirely unpredictable ways. Stokes Evans helps clients take advantage of proven technology road mapping approaches like T-Plan to create integrated technology, market, competitor, and strategy road maps. These maps allow managers and executives to collaborate by visualizing plans and assumptions against a single dimension of time.





Stokes Evans Services

Our Services Revolve Around Creating Customer and Company Value.
We find that many organizations have become inwardly focused and distant from their customers and customer needs over time. A clear understanding of customers and their changing expectations is the foundation for making good business decisions to drive revenues, margins, market share, relevance, and growth options.

Our proven methods help to pull all elements of value and growth together into a holistic solution. Our Executive Support, Sustainable Improvement, and Business Intelligence services all provide specialized surge capacity to fill out short-term requirements during a transition or transaction.


Browse our Services:

Value Acceleration

All organization have unrealized performance potential hidden by inefficient processes, unclear strategy, and unnecessary complexity. We help identify and unlock value quickly while creating a sustainable enterprise. Our Value Acceleration services include:

  • - Enterprise Process Mgmt
  • - Value Proposition & Brand
  • - Blue Ocean Strategy
  • - Executive Value Dashboard
  • - New Ventures & Start Ups
Growth Strategy

An effective plan based on real customer value insight is the best foundation for sustainable growth. Stokes Evans helps clients identify, assess, and prioritize opportunities to deliver more customer value. Our Growth Strategy services include:

  • - Customer Value Alignment
  • - Strategic Road Mapping
  • - Globalization
  • - Acquisition Strategy & Integration
Executive Support

Stokes Evans provides hands on support to executives dealing with tough issues they typically face alone. We also help fill gaps on the executive team during times of transition. Our Executive Support services include:

  • - Executive Alignment
  • - High Consequence Desicions
  • - CEO / CIO Advisory
  • - Interim Management
Performance Breakthroughs

Incremental improvements and reactive adjustments in strategy are often just not enough to remain competitive or relevant. Bold moves into new areas and fundamental changes to processes and business model are often required. Stokes Evans helps identify and asses new, higher valued market positions - opening up expanded opportunities for both growth and differntiation. We also help develop strategies to free up scarce resources and pursue these opportunities. We help change the behaviors that drive great results with thoughtful implementation and sustainment support.

Our Performance Breakthrough services include:

  • - Blue Ocean Strategy
  • - LEAN Six Sigma
  • - Enterprise Process Mgmt
  • - Transformational Change
Market Intelligence

Good decisions require access to the best information. Stokes Evans invests the time and energy necessary to make certain we are asking the right questions and looking in the right places for answers to develop useful insights. Our Market Intelligence services include:

  • Voice of the Customer
  • Market Assessment & Entry
  • Competitive Intelligence
  • Technology Road Mapping
Organizational Optimization

The performance of every organization is dependent upon the results driven by the behavior of its employees, partners, customers, and executives. Stokes Evans identifies and implements organizational, skill and competency, reward system, and measures necessary to create and sustain positive change.

Our Sustainable Change services include:

  • Change Leadership
  • People & Culture
  • Process Innovation
  • Metrics
  • Systems & Incentives
  • Continuous Improvement


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